Legit Foundation Guide

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So, time and time again, one of the main questions I get asked about makeup is, “What type of foundation is right for my skin?” Getting asked this question when I worked for MAC was simple, because product-knowledge was based off our products, and our products alone. I knew how to recommend our foundations and powders to our clientele, but let’s face it, THAT WAS 10 YEARS AGO. Since then, there has been a plethora of breakthrough brands and products introduced in the industry; even I get confused at times.

It’s like, I get it, sis. I understand how frustrating and daunting it can be. Do you remember my post about my daily face routine? If not, please feel free to take a look. My daily face routine not only goes into foundation, but it goes into primers, concealers, and powders. I understand it may be much for some of you, but it is what I use every day.

What if I told you that the guess-work and research has been completed for you? That, after reading this, you will feel confident walking into Walgreen’s or Sephora, and purchasing the best-fit foundation for your face?

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I have collaborated with the incredible team at reviews.com, to showcase the fabulous foundation guide they have created. I have read their guide multiple times, and feel that it can help many of you who struggle with this very dilemma.

Below is a little breakdown of the guide to help you get acquainted with the work that’s been done:

  • 364 foundations were considered.
  • Consulted with several industry experts, professional makeup artists, and cosmetic chemists.
  • Put-forth 40 hours of diligence to provide well-rounded input.

I love how the team at review.com took the following into account:

  • Removed foundations with controversial ingredients.
    As someone with acne-prone skin, I would like to say, YOU’RE THE REAL MVP!
  • Removed foundations with fewer than 12 shades.
    Girl, yaaaaasssss. There are so many shades on the spectrum. I mean, I understand that creating perfect shades for consumers can be tricky, but even I stay away from brands that carry less than 12-15 shades. Til this day, I have not found the “perfect” shade. I have to mix colors to get it just right.
  • Removed foundations without at least an average 4-star rating across Sephora, Nordstom, Ulta, and Amazon.
    Enough said.

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With 2018 around the corner, we are all on that “new year, new me” tip. Well, how about incorporating this into your plan? I promise you – you will buy your next foundation with confidence. Get it, baby girl!

https://www.reviews.com/foundation/

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